SHAMA | Brand Identity

(En) SHAMA is a creative agency that embraces an immersive approach to digital content. Conceived as a live production studio, the brand develops an engaged vision of streaming, where media becomes experience. Its motto, “Bring it loud and live”, reflects a clear intent: to make formats — and audiences — resonate. The identity is built around a logo that combines soft curves and angular blocks, in a play of shapes inspired by audio and video cassettes. This contrast expresses the tension between analog nostalgia and digital energy. A vivid color palette reinforces this intent, evoking SHAMA’s vibrant and expressive universe. The graphic system extends the logo’s shapes into modular blocks and repeating patterns, echoing the idea of collections and visual sampling. These elements form a flexible, rhythmic grid — a visual language designed to adapt and evolve. (Credits) Mockups by : Akoya Mockups, Typeface foundry : Pangram Pangram

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