Sean Farrelly
Helping Wellness Brands Turn Visitors Into Clients
New to Contra
Sean is ready for their next project!
If Your Copy Feels Dead, It’s Because It’s Got the Texture of Dry Toast
You ever walk past a bakery and suddenly forget your own name?
That’s sensory anchoring.
One whiff of cinnamon and boom, your brain’s making love to a memory from 2003.
That’s how strong sensory detail is.
It...
Your website isn’t broken.
It’s just… standing there.
Like a bloke at a party holding a drink, nodding, saying nothing interesting.
People land.
They look around.
They want to like it.
Then your headline hits them with:
“Helping you unlock your potential through holistic...
Testimonials always mean more when they come from people who’ve seen a lot.
Bassanti Pathak has been in the wellbeing space for 13 years, bridging workplace wellbeing, corporate mental health and public wellbeing education.
She invited me to audit her site and messaging.
My...
I've audited enough wellness websites now to notice a pattern.
Everything gets along.
Founder's lovely.
Process is lovely.
Outcome's lovely.
So are the testimonials.
By the end of the homepage I feel like I've spent ten minutes trapped inside a hug.
Nothing stands...
If Your Copy Feels Dead, It’s Because It’s Got the Texture of Dry Toast
You ever walk past a bakery and suddenly forget your own name?
That’s sensory anchoring.
One whiff of cinnamon and boom, your brain’s making love to a memory from 2003.
That’s how strong sensory detail is.
It...
