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FOLD IT. BITE IT. FEEL FRIDAY. 🍕
Designing Friday was about turning a simple action into a brand ritual.
From the way you eat it…
to the way you feel it.
Bold typography. Street-style energy.
A system that lives beyond the logo into space, packaging, and experience.
Because the best brands aren’t just seen.
They’re felt.
More from this project soon ✨
Let me know what you think 👇🏻
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The network for creativity
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Connect with clients, get discovered, and run your business 100% commission-free
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My set for Logo Archive
Logo Archive has always been a steady reference in the study and inspiration of every logo designer: an incredible archiving work that matters more than ever today.
These 9 logos are some of the ones I’m most attached to.
Which one is your favorite?
• Apr 22
Nice!
Went to a new ice cream 🍨 shop in Buenos Aires called La Bocheria and the branding was so well done.
“Bocha” means scoop, and they built the entire identity around that. Circles, chunky shapes, everything feels cohesive and playful without trying too hard.
What I loved most is how it stands out in Argentina’s ice cream culture, which is huge but also very traditional. Places like this, with a fresh take on both flavors and design, feel like a smart move here.
Proof that even in established markets, there’s always room to do something different.
Gonna add it to my bucket list whenever I finally visit Argentina
• Apr 21
I worked on the visual identity for Lumian, starting from the idea of illumination, bringing clarity and structure to complex digital marketplaces. As an AI-native agency, Lumian focuses on enhancing human judgment, not replacing it. The strategy positioned them as a reliable, full-service partner instead of an experimental AI brand.
The logo is a minimalist triangular prism that symbolizes transformation. It reflects how complex challenges are processed through Lumian’s mix of human expertise and AI, turning them into clear outcomes like growth and stability.
The identity is supported by subtle light rays, representing AI as a quiet, always-on force that enhances performance without overshadowing people.
Overall, the result is a clean, modern system that emphasizes trust, precision, and long-term credibility.
Good đź‘Ť
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