The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Went to a new ice cream 🍨 shop in Buenos Aires called La Bocheria and the branding was so well done.
“Bocha” means scoop, and they built the entire identity around that. Circles, chunky shapes, everything feels cohesive and playful without trying too hard.
What I loved most is how it stands out in Argentina’s ice cream culture, which is huge but also very traditional. Places like this, with a fresh take on both flavors and design, feel like a smart move here.
Proof that even in established markets, there’s always room to do something different.
Gonna add it to my bucket list whenever I finally visit Argentina
You MUST! And some traditional shops too, of course!!
THE WORD PLACE MEANT FOLLOWS THE PRONOUNCETION, MEMORABLE!!!
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Your last brand project — how many posts did it get?
Great execution is expected. Distribution is the edge.
Every project has hidden pillars you can break down and turn into content.
Here's how I broke down Orne Mendi's album identity:
→ Brand DNA
→ Typography
→ Cover System
→ Motion Identity
→ Art Direction
→ Digital + Physical
1 concept → 50+ pieces.
What would your pillars be?
Such a good point. The project itself is just the starting point breaking down the thinking behind it is where the real content lives.
I had a window of free time during the busy season with my in-house design role, and decided to do a spec rebranding of a local coffee shop in the Texas hill country.
This one was particularly fun as I challenged myself to incorporate digital illustration.
This looks clean and well thought out. How long did it take you to bring everything together?
Self-initiated AI beauty campaign for NYX
Smushy Matte Lip Balm…. Concept to content suite no studio, no
models booked, no production budget.
The creative direction I landed on: sensory overload meets dessert fantasy. The product smells like strawberry cheesecake so every visual had to feel like that. Dripping gloss. Glossy lips. Real-looking food textures. The line between the product and the dessert had to blur completely.
─── The WORKFLOW ───
Nano Banana 2 → image generation & prompting inside
Higgsfield → image refinement & visual direction
Kittl → motion & video treatment using
Seedance 2.0 → video animation, smooth
transitions & sensory color blending
Claude → creative strategy & campaign structure
The Result….
14-asset AI beauty campaign suite including
product heroes, editorial lip shots,
model campaign frames & motion reel.
Delivered at a fraction of traditional production cost with zero studio time, zero model booking fees, and zero location costs.
Let's build something.
AI VIsual DesignerPrompt EngineeringClaudeHiggsfield AIKittlcreativeaiflowaivideocreationaivideomarketingAI Video Production
TOP 🙌
Challenges
View all
Fuser Co-create
$5K10h 34m left342 participants
Morphic Workflows
$10K3d left266 participants
Zo Computer Challenge
$10K3d left558 participants
Anything Ship & Sell Remixathon
$10K10d left174 participants
Impossible UI with Rive
$10K10d left108 participants
Runway $100k Big Pitch Challenge
$100K10d left186 participants
Trending
Runway
AI video generation is exploding. What are you dreaming up in Runway?
Contra University
Learn from expert creatives how to earn more using next-gen AI tools.
creativeaiflow
Creative AI workflows are evolving. What tools do you use, and what are their strengths and weaknesses?
portfolioreview
The best portfolios tell a story, not just show a grid. Share yours for feedback.
freelancerlife
Freelancer life is wins, pivots, and everything in between. What’s yours right now?