AI-Driven NYX Beauty Campaign: Sensory Overload Meets Dessert

AI-Driven NYX Beauty Campaign: Sensory Overload Meets DessertAI-Driven NYX Beauty Campaign: Sensory Overload Meets Dessert

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Ifeoma Barker

• 6h

Self-initiated AI beauty campaign for NYX Smushy Matte Lip Balm…. Concept to content suite no studio, no models booked, no production budget.

The creative direction I landed on: sensory overload meets dessert fantasy. The product smells like strawberry cheesecake so every visual had to feel like that. Dripping gloss. Glossy lips. Real-looking food textures. The line between the product and the dessert had to blur completely.

─── The WORKFLOW ───

Nano Banana 2 → image generation & prompting inside Higgsfield → image refinement & visual direction Kittl → motion & video treatment using Seedance 2.0 → video animation, smooth transitions & sensory color blending Claude → creative strategy & campaign structure

The Result….

14-asset AI beauty campaign suite including product heroes, editorial lip shots, model campaign frames & motion reel.

Delivered at a fraction of traditional production cost with zero studio time, zero model booking fees, and zero location costs.

Let's build something.

AI VIsual Designer Prompt Engineering Claude Higgsfield AI Kittl creativeaiflow aivideocreation aivideomarketing AI Video Production

Celia I BEFAR Productions

max

• 6h

TOP 🙌

Ifeoma Barker

• 6h

Thank you so much😊

Sahil Undhad

• 5h

Great work

Tanner Notch

curator

max

• Apr 10

My Creative AI Video Workflow:

Claude for creative ideation, Google Whisk for visual references, Flora for motion prototyping, then Runway or Veo 3 for final footage generation.

Each tool handles a specific stage of the pipeline, prototype cheap, generate strategically, then bring it all together in After Effects. The real skill isn't using AI for everything, it's knowing when traditional methods still win.

AI Video Production ai FLORA Runway AI Animation Video Editing

Adriano Reis

max

• Apr 14

great flow! i haven't tried google whisk yet but looks promising!

Partamas Andras Roland

max

• Apr 11

Cinematic Prezentation Luxury Watch (Rolex Oyster Perpetual Roze Gold)

Built entirely through a controlled AI-driven pipeline,maintaining material realism and shot-to-shot continuity wthout traditional composing workflows.

Check it out