I had a window of free time during the busy season with my in-house design role, and decided to do a spec rebranding of a local coffee shop in the Texas hill country.
This one was particularly fun as I challenged myself to incorporate digital illustration.
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Nopal: From The Cactus
A spec branding project I made as part of a design challenge last year. The goal was to design a brand identity for a cactus-flavored soda. #spec
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Spec brand refresh for my favorite bottle of apple juice—Martinelli's. I wanted the design to reflect the bold, crisp flavor you get from that first sip. Although, I will say, nothing beats the timeless look of the Martinelli's glass bottle
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Spec brand identity and logotype for the Viva La Vida Festival and Parade held annually in Austin, TX. Designed as part of a project for a class I took through SVA NYC in 2024
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I had the honor of designing individual posts and carousels for The Fifteen Percent Pledge over the last couple months. Spending hours on a design is easy to do when the message is impactful. (Selects pictured are from May - October)
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first contra post had to be from the Austin Spurs 2025 Playoff campaign. inspired by Austin's old nickname "City of the Violet Crown", I conceptualized a marketing campaign tag of "Give 'em the boot!" for the team's first postseason run in 4 years