Spec brand refresh for my favorite bottle of apple juice—Martinelli's. I wanted the design to reflect the bold, crisp flavor you get from that first sip. Although, I will say, nothing beats the timeless look of the Martinelli's glass bottle
Spec brand identity and logotype for the Viva La Vida Festival and Parade held annually in Austin, TX. Designed as part of a project for a class I took through SVA NYC in 2024
I had the honor of designing individual posts and carousels for The Fifteen Percent Pledge over the last couple months. Spending hours on a design is easy to do when the message is impactful. (Selects pictured are from May - October)
first contra post had to be from the Austin Spurs 2025 Playoff campaign. inspired by Austin's old nickname "City of the Violet Crown", I conceptualized a marketing campaign tag of "Give 'em the boot!" for the team's first postseason run in 4 years