Went to a new ice cream 🍨 shop in Buenos Aires called La BocheriaWent to a new ice cream 🍨 shop in Buenos Aires called La Bocheria
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Anita Autorino
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• 17h
Went to a new ice cream 🍨 shop in Buenos Aires called La Bocheria and the branding was so well done.
“Bocha” means scoop, and they built the entire identity around that. Circles, chunky shapes, everything feels cohesive and playful without trying too hard.
What I loved most is how it stands out in Argentina’s ice cream culture, which is huge but also very traditional. Places like this, with a fresh take on both flavors and design, feel like a smart move here.
Proof that even in established markets, there’s always room to do something different.
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