MADE OF is a luxury material-typography campaign exploring what shapes a brand: its materials, craftsmanship, ideas and defining qualities. Five original visual references move from separated natural elements into MADE OF, FASHION, MAKEUP and finally GOALS—constructed from AMBITION, WORK, CREATIVITY, PASSION and TIME. I designed the concept as a flexible storytelling template that could be adapted to different industries and generated it as one continuous 30-second film using Seedance 2.5 in CapCut Video Studio.

The Hermes breakdown into leather, stitching, and gold hardware is such a satisfying way to reverse engineer a brand. Of the five you deconstructed, was there one that resisted the process, where the core materials weren't obvious right away?

Another concept from our archives that we're still really happy with.

We explored what an AI productivity workspace could look like when the assistant is built directly into the workflow. Tasks, messages, scheduling, and AI assistance all come together in one place without making the interface feel too heavy.

The visual direction uses a soft blue palette, rounded UI elements, subtle gradients, and 3D character work to create a more approachable feel.

From the main dashboard to the assistant interaction and tablet layouts, we focused on keeping the experience connected, simple, and easy to navigate.

What almost made the interface feel too heavy before you landed on this version? The soft blue and rounded shapes do a lot of work to keep an AI assistant from feeling clinical.