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Calmora: A men's supplement brand inspired by calming water & moonlight, complemented by natural, woody tones for a grounded look and feel.
I really enjoyed working on this branding project! 🙌
excellent, the packaging's simplicity does so much for brand trustworthiness.
The moonlight motif carrying through into the sachet pattern is a nice touch, ties the whole system together without feeling repetitive. Was the water and moonlight direction there from the client brief or something you pitched after research?
That teal and woody tan combo actually reads calm without leaning on the usual spa cliches (sage green, lavender, etc). Was the moonlight angle something the client brought to you, or did that come out of your own research?
Woody and natural over the usual clinical pharma-blue is a bold call for a supplement brand. Did the client need convincing on that direction, or were they already tired of looking like everyone else on the shelf?
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