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MADE OF is a luxury material-typography campaign exploring what shapes a brand: its materials, craftsmanship, ideas and defining qualities. Five original visual references move from separated natural elements into MADE OF, FASHION, MAKEUP and finally GOALS—constructed from AMBITION, WORK, CREATIVITY, PASSION and TIME. I designed the concept as a flexible storytelling template that could be adapted to different industries and generated it as one continuous 30-second film using Seedance 2.5 in CapCut Video Studio.
Building it as a flexible template that adapts across industries is the smart part here, most people design one campaign and call it done. What made you choose those five materials specifically, was it purely visual or did each one map to a brand value you wanted to hit?
Thank you! The materials weren’t chosen purely for their visual qualities. For this experiment, I started with recognisable brands and industries, then deconstructed each one into its core materials—for example, leather, stitching and gold hardware for Hermès, or tweed, leather...
Wow! Beautifully crafted!
Thank you so much xx
The Hermes breakdown into leather, stitching, and gold hardware is such a satisfying way to reverse engineer a brand. Of the five you deconstructed, was there one that resisted the process, where the core materials weren't obvious right away?
Thank you, Maty! GOALS resisted the process the most because, unlike fashion or makeup, it has no obvious physical materials to deconstruct. I had to ask what a goal is truly made of—ambition, work, creativity, passion and time—and then translate those invisible ingredients into...
Reverse-engineering brand identity down to literal materials is such a clever constraint, and it forces you to actually know what makes each brand recognizable beyond just the logo. Once you deconstructed Hermès into leather and gold hardware, did the typography direction come...
Thank you, Diego—you’ve understood the idea perfectly. For me, the process has to begin with truly knowing the brand and asking: what is it actually made of? Not only its physical materials, but also its values, qualities, people and ideas.
For example, if I were deconstructing...
love how you can feel the texture of each material, looking good, Karolina!
Thank you so much xx
Very polished! 🚀🚀
Thank you! xx
materials into letterforms, love that idea
Thank you so much! I wanted the materials themselves to reveal what each brand is truly made of—then allow them to become its visual language. xx
This is really cool. Love how the type feels like part of the material.
Thank you so much!It was exactly what I wanted xx
Thank you so much ..truly appreciate it xx
Nice work, I must say👍
Thank you so much Elozino ;)
Looks Amazing!
Thank you so much xx
Amazing Work
Thank you so much xx
very nice
Thank you xx
cool
Thank you xx
Building brand identity from raw materials up is such a sharp concept. Deconstructing Hermes into leather and stitching, then letting the materials spell the brand name, makes the whole thing feel tactile even in video form. Impressive as both a design and a storytelling exercise.
Thank you, Tabish. I’m so glad the tactile quality came through — that connection between raw materials, craftsmanship and brand identity was exactly what I wanted to explore.
Awesome😍
Thank you xx
This is such a creative use of typography each material adds personality while still feeling cohesive as one brand story.
Thank you so much..I honestly think that each brand should have an intro of its core raw materials..xx
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