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Four Percent — Visual Identity & Apparel
Worked on the visual direction for Four Percent, creating a bold and modern identity inspired by American innovation. The project included the logo system, typography, graphic elements, apparel applications, and overall art direction.
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Most furniture websites try to help you buy faster. This concept for SÖDER ATELIER explores a different idea:
What if the experience helped you choose better?
The design is built around the values shown throughout the concept craftsmanship, natural materials, longevity, repairability, and thoughtful living. So instead of treating the homepage like a catalogue, the experience gives space to:
→ The story behind the pieces
→ Curated collections
→ Craft and material details
→ Long-term value
→ Customer perspectives
→ Clear product discovery
The visual language stays quiet and editorial, letting the furniture carry the attention. Because when a product is made to live with for years, the website shouldn't make it feel disposable.
SÖDER ATELIER — a responsive furniture e-commerce exploration.
🏀 Full Design Showcase – Better View on Dribbble.
↗ Furniture E-commerce Product Website
The homepage sells longevity, and Signatures of the house still gives you category chips to browse by. Curious whether the product page carries the craft and repairability fields too.