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I worked on the visual identity for Lumian, starting from the idea of illumination, bringing clarity and structure to complex digital marketplaces. As an AI-native agency, Lumian focuses on enhancing human judgment, not replacing it. The strategy positioned them as a reliable, full-service partner instead of an experimental AI brand.
The logo is a minimalist triangular prism that symbolizes transformation. It reflects how complex challenges are processed through Lumian’s mix of human expertise and AI, turning them into clear outcomes like growth and stability.
The identity is supported by subtle light rays, representing AI as a quiet, always-on force that enhances performance without overshadowing people.
Overall, the result is a clean, modern system that emphasizes trust, precision, and long-term credibility.
This is clean and very well executed. You made it look effortless, which usually means a lot of work happened behind the scenes. Can you walk us through how you approached it from start to finish?
Amazing work!
good
Good 👍
Nice!
looks fantastic 👌
Nice design!
Great Work.
The network for creativity
Join 1.25M professional creatives like you
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I created my wedding invitation suite in collaboration with Mango Paperie, leading the overall creative direction and design.
I defined the look and feel, aiming for a vintage, moody tone that felt timeless but still personal. I pulled together typography, color, and visual references to set that direction, then designed each piece in the suite, including the main invitation, rehearsal dinner card, details card, and RSVP, ensuring everything felt cohesive while still giving each element a clear role.
I focused on clarity and flow so the information is easy to follow, while still feeling elevated and considered. I used variation in scale, spacing, and layout to guide the eye, and introduced custom shapes and layered components to add depth and create a more tactile experience.
I worked closely with Mango Paperie throughout the process, collaborating on print production details to ensure the materials, sizing, and finishes aligned with the vision and translated well in the final pieces.
This came out perfect 😍
A modern fintech SaaS landing page
designed to simplify payments, automate
savings, and improve cash flow management.
This design focuses on creating a clean and
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Good job
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