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I worked on the visual identity for Lumian, starting from the idea of illumination, bringing clarity and structure to complex digital marketplaces. As an AI-native agency, Lumian focuses on enhancing human judgment, not replacing it. The strategy positioned them as a reliable, full-service partner instead of an experimental AI brand.
The logo is a minimalist triangular prism that symbolizes transformation. It reflects how complex challenges are processed through Lumian’s mix of human expertise and AI, turning them into clear outcomes like growth and stability.
The identity is supported by subtle light rays, representing AI as a quiet, always-on force that enhances performance without overshadowing people.
Overall, the result is a clean, modern system that emphasizes trust, precision, and long-term credibility.
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That blue pattern 🔥
Sharing a recent full brand identity created for CASA, a concept home decor studio based in Lisbon, Portugal.
The brief called for a brand identity that felt elegant, crafted, and rooted in heritage. The logo draws from Art Nouveau ornamental detail, centered around an arched iron gate that references old European architecture and the idea of home as a personal sanctuary.
The full system includes a logo suite, earthy color palette, packaging, stationery, signage, social media templates, and arch-shaped business cards.
Full project is here
I'd love to read your thoughts on this.
If you are looking for a designer to build a complete brand world for your business, let's talk. ✨
This looks clean and well thought out. How long did it take you to bring everything together?
Finishing a project and sitting on it is its own kind of patience test. 🙃
You're proud of the work. Parts of it are ready. But the client still needs time to launch, and honestly, that's the right call.
This rebrand and website for a physical therapy clinic in California is one I wrapped up late last year. We just launched, and looking back, the wait was worth it. The brand landed where it needed to: aligned with the right audience, with a personality that actually comes through.
Still… the in-between never gets easier.
A few more projects are sitting in that "not yet" phase. Anyone else live here?
Lovee teh colors on this brand
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