Smooch came to me as a founder-built idea with real momentum, an intimacy soda built to help peop...

Smooch came to me as a founder-built idea with real momentum, an intimacy soda built to help peop...Smooch came to me as a founder-built idea with real momentum, an intimacy soda built to help peop...

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Jackson Tate

• 11h

Smooch came to me as a founder-built idea with real momentum, an intimacy soda built to help people reconnect, but a brand that hadn't yet earned the category it wanted to create.

The challenge was tension itself: sexual wellness only ever seemed to live in two places, clinical and forgettable, or overtly sexual and tacky, and Smooch needed to exist somewhere else entirely, sophisticated enough to trust, playful enough to want.

I rebuilt the brand around a single idea, that this wasn't a product to fix desire but an invitation to make space for it, and let that idea shape everything from the colour world to the wordmark, where two faces now sit hidden inside the letterforms, leaning in.

The result is a brand built for the fridge, the shelf and the boardroom in equal measure, one that can talk about intimacy without ever needing to show it.

Completed work

Brand Strategy Art Direction Brand Design Adobe Illustrator Adobe Photoshop Figma

Lisette D. Brown

pro

• Aug 4

This project reminded me why I love branding.

Not because of the logo design—but because of everything that comes after it.

I challenged myself to build more than a logo. From strategy and identity to packaging, campaign visuals, product design, and motion visuals, every detail was crafted to create a luxury brand that's as inclusive as it is beautiful.

🔗 View Full Project

Which mockup is your favorite? 👀

Brand Design CapCut Creative Direction Adobe Illustrator Packaging Design

Maty Sandoval

max

• Aug 4

Going beyond just the logo into packaging and motion for Stolen Summer is exactly the kind of scope that makes a brand actually feel whole instead of just a mark slapped on things. Was there a piece of the system that almost got cut for time but you fought to keep in?