Just wrapped up a self-initiated branding + packaging project for WINK, a playful functional beverage concept.

The goal was to make functional drinks feel less clinical, less aggressive, and more fun.

I explored the strategy, playful typography, flavor system, and a 330ml can packaging system across:

• Yuzu + Ginger + Berry

The idea was simple: Function × Flavor × Personality.

Really enjoyed pushing this one from strategy all the way through packaging and art direction.

Would love to hear what you think of the final direction 👀

Really like how the branding makes a functional beverage feel approachable and fun rather than overly clinical. The combination of playful typography and a clear flavor system gives WINK a strong, memorable personality.

Boom! 🚀 Just dropped the full case study for Runfluence on my Contra portfolio! So pumped to finally share the complete breakdown of this brand launch! 🔥💥

We had the incredible opportunity to build a high-octane, bilingual visual identity from the ground up—capturing the grit, velocity, and community spirit of urban running culture. From crafting motion-heavy art direction to engineering a dual English/Arabic typographic hierarchy and custom athletic gear, this project was pure dynamic energy from start to finish.

I'd deeply appreciate your support! Take a look, drop a comment, or leave a like to let me know your thoughts. 👇✨

Check it out

Looks GREAT 🔥