Crediva brand identity covers everything from the brand story and purpose to core values, personality, and verbal identity; ensuring the brand is not just visually appealing, but strategically sound.
From the problem Crediva is solving, the idea behind the logo was born.
The Crediva logo represents a human-centered approach to credit, combining elements of money, credit, and user interaction into a single unified form.
The typography and colour palette were carefully selected to reflect the brand's personality and core values while still feeling approachable to its core audience.
Overall, the identity was designed to earn users trust, reduce panic while borrowing and also make borrowers and crediva friends.
People can genuinely borrow without panic.
Deliverables: Brand Strategy, Logo System, illustrations, Crediva Identity, and Brand Guidelines
If you're building something meaningful and a brand that reflects it, let's Send me a DM or mail to
Cthumbs213@gmail.com (mailto:Cthumbs213@gmail.com) let's work on your next branding project!
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Crediva team reached out to me to me a month ago to work on their brand identity identity design., and from the questionnaire to the discovery call, I fell in love with the project already and was really ready to give out my very best.
Crediva is a product-led fintech platform redefining how people access credit. Built on the pillars of speed, clarity, and simplicity, it delivers a seamless lending experience that removes friction and builds trust at every touchpoint.
Designed for modern users who value confidence over confusion, the platform communicates repayment terms with radical transparency turning borrowing into an informed, empowered decision.
At its core, Crediva positions itself as a trusted financial partner: providing simple, reliable, and instant access to credit when it matters most.
It was genuinely a great experience working on this project, and I'm excited to share more.
Full project live on behance:
https://www.behance.net/gallery/249036561/CREDIVA-%28Fintech-Loan-Platform%29-Branding
Deliverables: Brand Strategy, Logo System, illustrations, Crediva Identity, and Brand Guidelines
If you're building something meaningful and a brand that reflects it, let's Send me a DM or mail to
Cthumbs213@gmail.com (mailto:Cthumbs213@gmail.com) let's work on your next branding project!
I'm Onyechere Elizabeth,
Your Ideal Brand Designer & illustrator
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Brand Design for Azza.
Excited to share a recent brand design project I’ve been working on.
Azza is a modern fintech brand built for people who live online, earn digitally and move money often.
Azza is engineered for speed, security, and total control whether you are receiving payments, sending funds or managing multiple transactions daily.
The goal was to create a calm, warm, and secure visual system in an industry that often feels loud and rushed.
From refining the color palette to designing a consistent character and scalable spot illustrations, every element was created to balance efficiency with emotional comfort.
Fast transactions. Safe feeling.
Would love to hear your thoughts.
Here is the link to full project :
https://www.behance.net/onyecheelizabe
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Just shipped digital arts for duckyduck. Built full illustration identity, from arts to animations, stickers and motion designs.
What’s your thought on this illustrated arts?