The interlocking B monogram reads almost like two puzzle pieces fitting together, nice touch for a hotel brand about hospitality. That deep green with the diamond pattern on the cards feels more boutique lodge than typical hotel chain, which suits the name well.
Bohema as a name already does a lot of the positioning work before anyone even sees the mark. When you're building brand identity for a hotel like this, do you start from the name and let it dictate the visual language, or does the concept usually come first and the name gets fit around it after?
Letter — Visual Identity for a Multinational Company
For Letter, I built the mark around two interlocking loop forms — a subtle nod to connection and precision, the kind of detail that makes a logo feel deliberate at a glance.
I developed the full system from there: wordmark, icon mark, a bold orange-and-black palette, and mockups across ID badges, business cards, lanyards, and even a smartwatch — showing the brand holding its identity everywhere it lands.
Transforming Blueprints into Reality with Vision and Precision.