A fashion storefront needs to show the outfit and make its individual pieces easy to find.
For FORM, I paired a warm, editorial lookbook with clearly grouped product names, prices, and size choices.
Cream surfaces, charcoal typography, and consistent product cards connect the homepage with the desktop and mobile screen concepts.
One useful design principle from this project: give campaign imagery and shopping details their own readable zones. The collection can have a strong visual presence while the next product decision stays clear.
This is a very strong portfolio piece. The clean, minimal typography paired with that bold monogram creates a very sophisticated look. Great job on this.
JOTA is an Argentine field hockey brand built for players who play with personality. The founder reached out to rethink how the brand shows up beyond the stick itself.