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This graphic is an update of the second draft of my current writing project, Saylor. The constant theme with the media for this project has been bright colors and scrapbook/magazine clipping letters. With these themes, the emphasis is the totals for page count and word count as well as the date marking when these numbers were reached.
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Just finished exploring the branding direction for ÉLAN NOIR, a premium fragrance brand built around elegance, mystery, and quiet confidence.
The goal wasn’t to make it look “luxury” just for the sake of it.
I focused on creating a visual identity that feels refined, distinctive, and timeless—from the typography and color system to the overall packaging direction.
A brand should feel like something you can recognize before you even read the name.
Curious to see the full story behind the design?
→ Check out the full case study here:Case study here
I’d love to hear what you think of the direction. 🖤
Really nice!
One thing I’ve noticed after working with different SaaS, AI, and technical startups is how surprisingly similar their branding can become.
Different products.
Different industries.
Different technologies.
Yet somehow, the logos often start looking the same: abstract gradients, connected nodes, neural-network-inspired shapes, generic geometric symbols, or the usual “futuristic” aesthetic.
And I get why.
When you’re building a technical product, it’s easy to rely on visual language that immediately says AI, technology, innovation.
But the problem is: when everyone speaks the same visual language, nobody really stands out.
A strong tech logo doesn’t necessarily need to look technical.
It needs to be recognizable, distinctive, scalable, and connected to the company’s actual identity.
That’s something I’ve become much more conscious of when designing for SaaS and AI companies, creating a visual identity that feels like their company, rather than simply another “AI startup.”
That distinction matters on the website too. A recognizable logo can still get lost if the headline, typography and product story all feel interchangeable. One useful check: hide the company name and ask what on the page could only belong to this particular product.
A good design isn't about adding more. It's about knowing what to remove.
A quick before - after showing how better hierarchy, spacing and visual balance can make a design feel clearer, cleaner, and more intentional.
I love turning busy ideas into visuals that are easier to understand - and harder to scroll past.
Available for freelance projects in visual design, social media & branding.
