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Taste Test
Currently working on a brand Identity project for an Architecture studio named Hexa, and I am experimenting with multiple directions, Direction 1 uses a pattern that is inspired from the logo design, and Option 2 does not. Curious to see which one would you choose and why! :)
16 voted
76%
5 voted
24%
21 votes
Closed
The pattern gives a character to the touch points. It makes it stand out from every other brand going for minimalism. Too much cleaning can strip the character ig. I'd go with Patterns.
Thank you, you are completely right with this one, and that's my opinion also! :)
Clean as always!
Thank you Alec, I've felt that you're gonna vote for the clear one!! 😂
I like this minimalist approach!
Thank you, much appreciated! :)
I'm really loving the pattern in option 1. Makes it stand out way more!
I completely agree with you, it's definitely more appealing! :)
Great work👌, I will prefer the pattern
Thank you, me too :)
Great Work.
Thanks, much appreciated!
The pattern in Option 1 adds sophisticated depth
Thank you, I agree with you! :)
Definitely option 1! the pattern reminds me of a pattern for wooden doors that looks very nice.
Thank you Heba, that's a really interesting interpretation, honestly I did not saw it like that, main idea was to reflect the brutalism architecture since that's Hexa's biggest inspiration 😃
Something new to learn! I didn't know about brutalism architecture. But it even felt familiar and visually appealing to me. Here're a few images of the pattern, I found out what it's called "Slanted Wood".
I’d go with Option 1. The pattern adds a subtle layer of identity and makes the brand feel more distinctive without being overwhelming. It gives the system more personality while still keeping it clean.
Nice work
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New to posting in Contra! Breaking the ice with a Brand Identity Battle ⚔️
A furniture startup, Korven, recently hired us to build their visual world. Their mission? High-end, sculptural wooden furniture (starting with these Noguchi-esque coffee tables) at an attainable price point ($180–$200 USD). They’re launching with coffee tables but have a roadmap to expand into side tables and full architectural wood elements.
The Dilemma:
We’re split on the visual strategy. Bold, geometric and authoritative vs rounded, modern and tactile.
The Question:
When a product looks like a $2,000 sculpture but costs $200, which identity builds more trust?
👇 Vote A or B. If the answer is "Neither," tell us why. Be brutal!
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Great work, and welcome to the community.
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Soo exciting Chavi!!
Crafted Shumaar's brand identity, merging creativity with data-driven insights.
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