Checkout this Brand Identity Expansion for Armstrong
Expanded Armstrong’s existing visual identity into a more expressive digital brand system. The work built on the established logo and website direction, creating a cohesive visual language that carries the brand confidently across key touchpoints.
How much can you remove before an idea disappears?
The Aphrology mark started with the Venus de Milo.
I progressively stripped away detail, keeping only the curves necessary to suggest Aphrodite while simultaneously constructing the letter A, the initial of the brand.
The final symbol lives between recognition and abstraction.