Armstrong | Brand Identity Expansion Expanded Armstrong’s existing visual identity into a more ex...Armstrong | Brand Identity Expansion Expanded Armstrong’s existing visual identity into a more ex...
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Expanded Armstrong’s existing visual identity into a more expressive digital brand system. The work built on the established logo and website direction, creating a cohesive visual language that carries the brand confidently across key touchpoints.
The hard part of an identity expansion is adding expression without losing the recognition the original earned. Anchoring to the established logo and web direction and letting the new system stretch around it is the right call, because it reads as one brand growing rather than a rebrand.
Letter — Visual Identity for a Multinational Company
For Letter, I built the mark around two interlocking loop forms — a subtle nod to connection and precision, the kind of detail that makes a logo feel deliberate at a glance.
I developed the full system from there: wordmark, icon mark, a bold orange-and-black palette, and mockups across ID badges, business cards, lanyards, and even a smartwatch — showing the brand holding its identity everywhere it lands.
Transforming Blueprints into Reality with Vision and Precision.