The Heron homepage carries an unfamiliar product to an audience with very little patience for marketing language.

The page is structured in two halves. The first half earns attention: a boot-sequence preloader, an interactive hero where dragging surfaces real code violations, four problem statements, and the agent loop delivered as a paced scroll.

The second half spends it. Use cases are laid out plainly by role, from architects and BIM managers to small firms, and the demo booking section is the quietest thing on the page.

Deciding where the ambition stops is the part that determines whether a B2B site converts or just impresses.