I've been working on Cervia, a @Framer website for a single product. A good single-product site combines the landing page and the store in one page, so the call to action is the purchase itself. Visitors learn what the product is, see why it’s better, and add it to the cart without leaving the page.

The challenge is making one page do both jobs. It has to look like a landing page, with room to explain the product and show it well, and still work like a store product page, with the price, colors and Add to cart always close at hand.

Every extra step between arriving and paying loses some buyers, so I kept the steps to a minimum.