Bearplus Fullstack Agency
Award-winning agency specializing in design and development.
- 5.00
- Rating
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The category default for AI products is dark backgrounds and gradient glow. Heron's audience is architects, so we built the visual system out of their working material instead.
Everything on the site is drawn as architectural line work. Plans, elevations, dimension strings, and annotation boxes styled like redline mark-ups, each one holding a genuine code reference rather than lorem text.
The system does two jobs. It reads as native to someone who spends their day inside Revit, and it supports the product story, because Heron works inside the drawing rather than beside it.
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The Heron homepage carries an unfamiliar product to an audience with very little patience for marketing language.
The page is structured in two halves. The first half earns attention: a boot-sequence preloader, an interactive hero where dragging surfaces real code violations, four problem statements, and the agent loop delivered as a paced scroll.
The second half spends it. Use cases are laid out plainly by role, from architects and BIM managers to small firms, and the demo booking section is the quietest thing on the page.
Deciding where the ambition stops is the part that determines whether a B2B site converts or just impresses.
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Designing for mobile wasn't just about making elements smaller, it was about re-engineering the spatial experience for a thumb.
We adapted the 3D globe hero to maintain its depth and render speed on mobile viewports, while carefully restructuring the text scale, button spacing, and high-contrast content shifts to keep navigation effortless and precise.
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Mobile was treated as its own design problem rather than a responsive afterthought.
The scroll journey had to survive a vertical frame and much shorter scroll distances, so the sequence was re-timed and each scene reframed for portrait. Motion budgets were reduced to protect performance on mid-range devices without dropping the parts of the sequence that carry the story.
Given that the majority of traffic arrives on mobile, this version had to stand on its own rather than gesture at what the desktop experience does.
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