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Sagelet is an AI communication platform that routes each prompt to the language model best suited to handle it.
The challenge was making that complexity feel simple and approachable. We built a visual identity around clarity, accessibility, and a more human way of introducing AI to everyday users.
The system combines a vivid visual language, accessible iconography, and Sova, a friendly owl mascot that became part of the brand's personality.
What we did
→ Brand Identity
→ Art Direction
→ Visual System
→ UX / UI
→ Iconography
→ Mascot Design
So goooood!
Great work and presentation, Catalina
Giving a model-routing engine an owl mascot instead of leaning on "smart AI" iconography is the right call — Sova gives users something to trust before they understand what's happening under the hood, which matters more here than explaining the routing logic.
The routing is invisible to the user by definition, which leaves Sova carrying the whole promise that something is choosing well on their behalf. Did you try visualising the routing itself before landing on the mascot, or was the literal route ruled out early?
Looks cool, would love to see a case study out of it!
The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started
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