Catalina Lizaso - Brand Designer | Contra
Work by Catalina Lizaso
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Catalina Lizaso
UX/UI Specialist | Product, Web and Brand Design
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Catalina is ready for their next project!
Followed by
Mason P
,
Benjamin C
, and
Sian V
Seville, Spain
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Seville, Spain
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110
1 Collaborator
Sagelet is an AI communication platform that routes each prompt to the language model best suited to handle it. The challenge was making that complexity feel simple and approachable. We built a visual identity around clarity, accessibility, and a more human way of introducing AI to everyday users. The system combines a vivid visual language, accessible iconography, and Sova, a friendly owl mascot that became part of the brand's personality. What we did → Brand Identity → Art Direction → Visual System → UX / UI → Iconography → Mascot Design
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Unión Atlántica helps businesses move products across borders, so the challenge was making that idea of connection and reach much easier to understand. We refreshed the brand identity and redesigned the website, using research, interviews, and UX to rethink how the company tells its story and communicates its value. The result is a clearer visual system and digital experience that better reflects the scale of the business and where it's heading. What we did → Brand Identity → Art Direction → UX / UI → Website Design → Strategic Pitch Deck
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Vera Fauna needed more than an online merch store. They needed one place where their music, merch, and live shows could live together. We designed and built their website in Framer, connecting it to Shopify through Framership. We also integrated Spotify and Bandsintown so music and tour dates stay updated automatically, while fans can move from discovering the band to buying merch or tickets without jumping between platforms. The result is a connected digital hub that makes things simpler for both the band and their community. What we did → UX / UI → Web Design → Framer Development → Shopify / Framership → Spotify API → Bandsintown API → E-commerce
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One thing we've been thinking about a lot lately: when almost anyone can create a decent website with AI, the real challenge isn't making something that looks good. It's making something that feels right for that specific business, team and moment. We've noticed that none of these projects follow the same formula. Different industries, different audiences, different constraints, different goals. That's probably where our value is today. Not in having a signature style, but in listening carefully enough to understand what each project actually needs. Sometimes that means a custom website, sometimes a store, other times a simpler process. The more accessible design tools become, the more we find ourselves doing less "making" and more understanding.
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