Standby — On-Demand Home Service Booking App UI/UX Design Designed the core flow for Standby, a m...Standby — On-Demand Home Service Booking App UI/UX Design Designed the core flow for Standby, a m...
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Designed the core flow for Standby, a mobile app connecting people with verified home service professionals — plumbers, electricians, cooks, handymen — for the exact moment when you need help fast and can't wait days for a booking.
The main design challenge: this is a high-trust category. Users are letting a stranger into their home, often under time pressure, so every screen had to earn confidence before asking for commitment.
Nova by Lunacy Audio is live. 10+ plugins we designed, running in the cloud and inside any DAW.
For the effects we skipped After Effects and built our own tools with Claude Code. Optimized and dev ready on the first handoff.
Hot take: aesthetics and clinical results should walk hand in hand.
Most brands in this space lean into cold, sterile whites or aggressive dark tones. It reads functional, but it also feels like something you'd hide in a medicine cabinet, not display on your vanity.
For this rebrand, we anchored the identity in classical beauty and organic sophistication. By combining warm earthy tones, botanical cues, and timeless iconography, we moved away from the "pharmacy product" feel into true high-end personal care.
It was a deliberate shift: positioning the brand not for someone who feels like they are treating a flaw, but for someone investing in a premium daily ritual.
Would a piece like this deserve a spot on your display shelf?
☕ GroundWork — Good Coffee, Higher Energy.
🎨 Brand Identity · 📱 UI/UX · 📦 Packaging
A modern coffee brand built around energy, creativity, and momentum. ⚡
💡 The Idea
I wanted to create a coffee brand that feels as energetic as the first cup of the day.
🎨 Visual Direction
🖤 Charcoal — premium foundation
💜 Electric Violet — creativity
💚 Neon Lime — energy & freshness
📱 Digital Experience
A clean mobile ordering experience designed to make getting coffee simple, fast, and engaging.
☕ Brand Experience
I extended the identity across cups, caps, totes, packaging, and storefronts — creating one consistent visual system.
✨ The Result
A bold coffee identity that connects digital + physical experiences under one idea:
Good Coffee, Higher Energy. ⚡
What’s your first impression of GroundWork? 👀☕