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tooba Iftikhar
Product & Visual Designer | UI/UX, Branding & AI Creative
🍊 One product. Two logins. One shared order.
Cheeni is a food-ordering platform designed around two sides of the same transaction: customers and restaurants. 🍽️🏪
The project explored how these two experiences could remain distinct while still feeling like part of one cohesive product. 🔄
🎯 Design Focus
👤 Customer Experience
A clear and approachable ordering experience focused on discovering food, placing orders, and understanding order details. 🍔📱
🏪 Restaurant Experience
An operational experience designed around receiving, managing, and tracking orders efficiently. 📦📊
🎨 Visual Direction
A warm, high-trust, and receipt-inspired visual language creates consistency across both experiences. 🧾✨
👩💻 Role
UI/UX Designer
🛠️ Focus
🧩 Product UX
📱 Mobile UI Design
🎨 Visual Design
📐 Design System
🔀 User Flows
✨ Brand & Interface Direction
💭 Closing
Designing for two users who never see each other, but have to trust each other completely. 🤝
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No need to spend money on expensive AI video-generation tools when you can use Google Flow for free. ✨
This is one of my favorite videos I’ve created for a client using AI.
What I love about AI video generation is how it can turn a creative concept into a polished visual experience—without requiring a huge production budget.
🎬 Concept → AI generation → Creative direction → Final video
#AIVideo #GoogleFlow #CreativeDesign
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A conceptual visual campaign exploring a futuristic direction for EltaMD UV Clear SPF 46.
I developed a series of premium product visuals combining liquid-glass environments, iridescent materials, editorial typography and controlled product composition.
The objective was to explore how a dermatologist-focused skincare product could be translated into a more contemporary beauty campaign while maintaining strong product visibility and brand recognition.
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A good color palette can completely change how a product feels. 🎨
The same UI structure can feel luxurious, playful, futuristic, calm, or fresh — simply by changing the color system.
I created these 4 UI color palettes to explore different visual moods:
🌅 Texas Sunset — bold & cinematic
🍃 Candy Golf — playful & fresh
🌌 Night Ride — futuristic & energetic
🌧️ Rainy July — calm & sophisticated
But here's the important part:
Don't choose colors just because they look good together.
Think about:
→ What emotion should the product create?
→ Who is the target audience?
→ Which color should attract attention?
→ Which colors should stay in the background?
→ Is the contrast accessible?
That's how a color palette becomes a UI color system, not just a collection of pretty colors.
Which one is your favorite — 1, 2, 3, or 4? 👇
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