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A lot of people think branding comes after the website.
We do the opposite.
Before opening Figma, we spend time understanding the business, who it's for, what makes it different, and what message it should leave with visitors.
That process helps us make better design decisions instead of just making things "look nice."
When the branding is clear, everything else becomes easier:
• Better messaging
• More consistent visuals
• Stronger user experience
• Higher conversions
A website isn't the brand, it's a reflection of it.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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For this project, I redesigned a real Amazon beauty listing by combining customer research, strategic planning, AI-assisted concept exploration, and manual design refinement.
I began by analyzing customer feedback to identify recurring pain points and opportunities, then translated those insights into a clear creative strategy. AI accelerated concept generation and visual exploration, while every final decision, from composition and typography to retouching, image selection, and production-ready assets...was guided by human judgment.
This project demonstrates how AI can enhance a designer's workflow without replacing creative thinking, resulting in a cohesive, conversion-focused image stack built around real customer needs.
Created using Envato AI, Adobe Photoshop, Adobe Camera Raw, Adobe Illustrator, Adobe Premiere Pro, and FigJam.
Amazing!
How do you capture the essence of a brand and communicate it visually?
Prenatal care nutrition tends to either fall into an overly clinical or overly childish direction, and both felt unaligned to Root & Cradle, which is a functional nutrition collective for pregnant women.
Their approach is root-cause focused and more holistic than typical prenatal nutritionists. To make them stand out we hone into this strength and express it through their visual identity, through earthy tones, cozy textures and approachable typography.
For this project I used Illustrator to create the logo, pair the colors and fonts, and Flora to create the logomark and imagery that would bring life to the brand.
How do you make sure your brands feel unique while staying true to the industry they're in?
Very kind! 💛
A little graphic design break from building websites 💻
Here's a promotional campaign creative we designed for one of our clients.
We also create social media creatives, banners, and marketing assets that help brands stand out. ✨
Which concept would you choose: 1 or 2? 👇
15 voted
79%
4 voted
21%
19 votes
Closed
C1 is sooo cool
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