Unified Visual Identity Design for Emdan: Strategy & Growth

Unified Visual Identity Design for Emdan: Strategy & GrowthUnified Visual Identity Design for Emdan: Strategy & Growth

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Sherif Wiwoloku

• Jul 8

Emdan Identity is a brand built on integrity, structure, and long-term vision. The goal was to create an identity that reflects a strong parent brand capable of unifying multiple businesses under one trusted name.

From strategy and logo development to the complete visual identity system, every element was carefully designed to communicate connection, leadership, and sustainable growth while ensuring consistency across every touchpoint.

This identity was designed to unify the Emdan under one strong and recognizable brand one that reflects its values, supports its diverse businesses, and is built to grow with its vision for the future.

Brand Design Graphic Design Logo Design Adobe Illustrator Adobe Photoshop CorelDraw branding brandidentity logodesigner

Samuel O

pro

• Jul 9

Nice Concept💯

Sherif Wiwoloku

• Jul 9

Thank you

Sherif Wiwoloku

• Jul 13

Thank you

Jahid Hasan Raju

• Sep 22

Sipzy – Fresh Fruit Juice Can Design

Completed work

Adobe Illustrator Adobe InDesign Adobe Photoshop Packaging Design Brand Design Brand Strategy

Virginia Roson

pro

• Sep 22

Love the visuals!

Nikas Geisleris

pro

• Sep 22

Tash rendered in a custom holographic alphabet, built from patterned letterforms in Figma.

Figma plugin Brand Design

Rasid Wiyono

pro

• Sep 22

The holographic effect makes it really stand out.

Rahman Rahe

• Sep 22

Meriot Netherlands-based product designer portfolio

I explored a portfolio website for Meriot, a product designer based in the Netherlands who wanted a digital presence that felt more personal, editorial, and design-focused.

The challenge was to avoid the typical portfolio formula and create something that communicates personality within the first few seconds.

The direction

→ Bold editorial typography → Strong personal photography → Minimal black-and-white foundation → Warm orange accent for CTAs → Simple, structured navigation → Clear positioning as a product designer → A portfolio experience that feels like a personal brand

The idea was to make the website feel confident without being complicated.

Rather than leading with a long introduction, the hero immediately communicates who Meriot is, what he does, and where the visitor should go next.