First or Nothing came to me as a founder-led supplement brand already selling well, but their log...

First or Nothing came to me as a founder-led supplement brand already selling well, but their log...First or Nothing came to me as a founder-led supplement brand already selling well, but their log...

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Jackson Tate

• 9h

First or Nothing came to me as a founder-led supplement brand already selling well, but their logo was just the wordmark paired with a number 1 icon, simple, but it didn't mean anything.

So I built a new layered mark rooted in the brand's actual strategic positioning, its obsession with going all in, four elements converging into one focal point, arrows becoming a mountain, a face, an eye, the glabella line between your eyebrows that only shows when you're truly locked in.

Every version had to earn its place on two fronts at once, sharp and scientific enough to trust with what you put in your body, human enough to want on your chest.

From there I built out the full brand system, logo, icons, typography, colour palette, illustration direction, apparel, all carrying that same instinct for hidden meaning that rewards a second look.

The result is a brand people don't just buy from, they want to wear it, explain it to a friend, and go all in with it.

Completed work

Art Direction Brand Strategy Creative Design Adobe Illustrator Figma

Celia | BEFAR Studio

max

• 8h

Cool work, Jackson 🙌

Jackson Tate

• 8h

Thank you! 🙏

Lisette D. Brown

pro

• Aug 4

This project reminded me why I love branding.

Not because of the logo design—but because of everything that comes after it.

I challenged myself to build more than a logo. From strategy and identity to packaging, campaign visuals, product design, and motion visuals, every detail was crafted to create a luxury brand that's as inclusive as it is beautiful.

🔗 View Full Project

Which mockup is your favorite? 👀

Brand Design CapCut Creative Direction Adobe Illustrator Packaging Design

Maty Sandoval

max

• Aug 4

Going beyond just the logo into packaging and motion for Stolen Summer is exactly the kind of scope that makes a brand actually feel whole instead of just a mark slapped on things. Was there a piece of the system that almost got cut for time but you fought to keep in?

Nikas Geisleris

pro

• Aug 4

Brand Identity for a Boutique Hotel

Brand Design Logo Design Graphic Design

Filip Panov

max

• Aug 4

Fan of the Picasso inspired direction 👌🏻

Samson Akintunde

• Aug 4

What happens when you treat a pixel not as the smallest thing in the room, but as the most important?

You get FIREWOX Studios.

I did not approach this as a branding exercise. I approached it as a declaration. Every color chosen, every grid drawn, every letterform placed had to answer one question — does this belong to a studio that makes work worth remembering? Anything less than yes did not make the cut.

The pixel became the foundation. Not as a style reference. As a philosophy. Every film ever made, every photograph ever taken is nothing but a precise arrangement of pixels making a decision together. I wanted FIREWOX to operate the same way. Deliberate. Structured. Every element doing exactly what it was put there to do.

The pixel pattern, the six-color system, the weighted logotype — none of it is decoration. It is infrastructure. Built to hold its character across every surface, every format, every context — without flinching.

I did not design a brand. I constructed a frame.

Full case study here: https://www.behance.net/gallery/253226945/FIREWOX-Studios-Brand-Identity