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Built a coffee brand around the feeling of being local. ☕️
LOCAL is a modern café identity designed to feel warm, calm, premium, and familiar - without falling into the usual coffee-brand clichés.
From the wordmark and earthy color palette to typography, packaging, uniforms, and real-world applications, every detail was created to make the brand feel like a natural part of everyday life.
Brand Identity • Art Direction • Packaging • Visual System
What do you think - would you stop by LOCAL for a coffee? 👀
#BrandIdentity #Branding #CoffeeBrand #CafeBranding #PackagingDesign #VisualIdentity #GraphicDesign #BrandDesigner #CreativeDirection #ContraDesigner
Nice Work
Creative One
Branding 😍
The network for creativity
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I approached it from both sides: designing the experience and thinking about how it becomes a real application.
On the design side, I worked through the apartment discovery, property details, saved listings, booking flow, dates, interactions, and UI system.
On the development side, I think through how the design translates into a working product using React Native, reusable components, interaction states, navigation, and responsive layouts.
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✨ UI/UX & interactions
⚛️ React Native
💻 App development
For me, the Figma file is only part of the process. The real test is how well the idea survives when it becomes a working app.
VELORA Wellness — Complete Brand Identity Concept
A complete visual identity created for VELORA Wellness, a modern wellness brand built around balance, calm, and natural living. The concept combines deep botanical green, warm neutrals, natural textures, and refined gold details to create a premium yet grounded visual direction.
The identity was explored across multiple brand touchpoints, including wellness product packaging, bottles, herbal blends, stationery, journals, business cards, digital experiences, and lifestyle applications. The project also presents the wider visual system through logo variations, typography, color palette, and brand guidelines to maintain a cohesive identity across both physical and digital environments.
The goal was to create a brand that feels elegant, trustworthy, natural, and contemporary while maintaining a consistent visual language across every customer touchpoint.
This feels really cohesive, Sana. The deep green and warm neutral palette gives the brand a calm, premium wellness feel, and I like how consistently the identity carries across the packaging, stationery, and digital touchpoints.
A while back, I led the visual identity development for VMR Buildcon, translating the company’s values and positioning into a clear, cohesive brand system. From concept to execution, my role was to shape a visual language that reflects precision, structure, and solidity.
