“Or similar” leaves a lot to the imagination.

A few billboard designs I made for Sync as part of the rebrand. The campaign centres on a simple promise: the car you see is the car you drive.

I kept that message big and direct, with the cars up close and enough pink to make you look twice.

The way the oversized promise carries through the pink palette is really effective—the close-up crops make the car feel immediate without losing the campaign idea.

SURCO | Latin Bar & Restaurant Brand Identity

SURCO is a Latin bar and restaurant in Los Angeles where food, cocktails, vinyl and nightlife come together.

I developed a complete visual identity designed to feel warm, energetic and contemporary, without relying on the usual visual clichés associated with Latin restaurants. The system combines bold typography, a rich color palette, and art direction inspired by late nights, shared tables, music and the atmosphere of the bar.

The identity was extended across menus, signage, social media, printed materials and environmental applications, creating a flexible system that feels recognizable across every touchpoint.

Services: Brand Identity, Logo Design, Art Direction, Visual System, Graphic Design

Full project: https://www.behance.net/gallery/255628447/Surco

Beautiful work!