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Taste Test
Aster - service that helps creatives find the right people to bring unfinished ideas to life.
I’m testing two hero directions:
A - calm, approachable, and conversational
B - bold, editorial, and a little more dramatic
Which one would you choose? Which one makes you want to keep scrolling?
28 voted
53%
25 voted
47%
53 votes
Closed
bold wins my vote!
I like the Bold one more
Calm does it for me, fit's the vibe on the right imo! 🔥
I'd choose Calm
Option B grabs attention immediately with that editorial drama, but Option A feels much more approachable for creative collaboration
Bold but I just dont like the stair-stepped headline. It's killing the overall look 😊
B for me. the bold type makes me want to keep scrolling
Will go for Bold, the hero copy is solid
Upgoating Calm
Definitely the calm option, flowers always love piece and the lowercase gives this feeling
The calm hero section got my vote
Bold is amazing
Bold is gold and you nailed it. what was the main inspiration behind the visual direction?
Pinterest with AI generated images 😁
Haha, Pinterest + Ai is a powerful combo. which ai too did you use for these images?
This one I used from Pinterest 😄 But usually there are generated AI imges with prompt examples so you can play around.
I would go with Bold but skip the orphan word
B, easy
Bold grabbed my attention.
Definitely bold
Bold is beautiful 😍
Calm🔥
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A beautiful website can lose a surprising amount of its character on a phone.
Not because it’s broken.
The buttons work, the sections stack, and everything technically fits. But the rhythm feels flatter, the hierarchy becomes weaker, and the mobile version starts to feel like a leftover from the desktop.
I wanted to avoid that with Sirnik, TOSOO, and APVist.
Each project needed its own mobile edit: deciding what belonged first, what could be simplified, and which visual moments were worth protecting.
I brought a few of those screens together in this short reel.
Different brands and different visual systems, but the same goal:
The mobile version should feel designed - not adapted.
If you’re working on a website and want that same level of care across every screen, let’s talk!
Why does some text feel effortless, and some feel like a wall?
Same words, same order, same brand. All that changes is the size relationship between the lines, and the space between them. That alone decides whether the eye knows where to start.
01 - A real scale. The headline jumps, the body steps back, and the spacing tightens around what belongs together. Now the eye lands, skims, and reads in the right order.
Hierarchy isn't bigger fonts everywhere, it's a bigger gap between the levels, and a smaller one inside them.
02 - One size, one gap. Eyebrow, headline, and body sit at nearly the same size, spaced evenly apart. Tidy, but flat, nothing steps forward, so nothing says "read me first."
Be honest - do you use a type scale, or just size things until they look right?
92 voted
94%
6 voted
6%
98 votes
Closed
01 is perfect