Mastering Brand Visions: Unique Color Palettes for Every NicheMastering Brand Visions: Unique Color Palettes for Every Niche
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Bong's avatar
Bong Studio
• Jun 29
When we design color, the first question is where the brand is going to live and what it’s competing against visually.
Azulejo’s cobalt blue carries the Spanish ceramics that give it its name. Salvia’s red comes from their original food truck — it already set them apart before they had a storefront. In Broots’ segment, brown and beige had saturated the shelf, so we went with green and pink. Tu Tarta’s orange is visible from a block away.
Here are the palettes from 4 recent projects. Different industries, different problems, different answers.
#Branding #BrandDesign #BrandStrategy #ColorPalette
Brand DesignIllustrationVisual DesignAdobe IllustratorAdobe PhotoshopFigma
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Bella's avatar
Bella Brillantes
pro
• 2d
Love theseee
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