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When we design color, the first question is where the brand is going to live and what it’s competing against visually.
Azulejo’s cobalt blue carries the Spanish ceramics that give it its name. Salvia’s red comes from their original food truck — it already set them apart before they had a storefront. In Broots’ segment, brown and beige had saturated the shelf, so we went with green and pink. Tu Tarta’s orange is visible from a block away.
Here are the palettes from 4 recent projects. Different industries, different problems, different answers.
#Branding #BrandDesign #BrandStrategy #ColorPalette
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A website hero and motion identity concept for Cycle.
The experience takes the viewer through seven historical eras in one continuous forward journey, while the logo, camera path and core composition remain consistent.
The concept explores how a static identity can become a living digital experience through motion, environment and interaction.
Workflow included Spline, Claude via MCP, Midjourney and SeaDance.
Available for brand identity, motion and digital design projects.
I fall in love, It is like Encarta, but 1000% better
Is text on album covers really tacky?
This question has been doing the rounds on X and I have to say, I'm firmly on the other side of that argument. I've always loved seeing typography become part of the artwork rather than just a title sitting on top of it.
So I wanted to put that idea to the test with an imagined album called Nothing Stays Still, inspired by change, fleeting moments and everything in between:)
I played around with the lettering until it felt expressive, a little restless, and inseparable from the photograph.
Because I think badly considered typography is tacky. Typography itself? Give it a chance :)
What's an album cover where the type really makes it for you?
