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Worked as a Brand & Marketing Strategist for NRI Talks, shaping its content direction, audience positioning, and social media strategy for the NRI audience.
Built content around NRI finance, legal matters, lifestyle, family, and the practical realities of living abroad, turning complex topics into relatable, high-performing content.
Results: 12K+ followers and 2M+ monthly views.
Those results are impressive. Great example of strategy driving real growth.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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How do you turn a sense into a symbol?
Sensorium is a luxury wellness brand from Dubai built around the connection between the senses, the body and emotional wellbeing.
For this project, I created a visual language around the five senses, with a unique symbol for each one. Each symbol is built within the same circular structure, giving the elements shared proportions and a cohesive relationship, while keeping enough movement to work across different scales, textures and applications.
How important is visual cohesion to you when building or evaluating a brand system, and how do you approach it?
This is a beautiful way to turn an abstract sense into a system—the shared geometry makes the five symbols feel related without flattening their individual character. The balance between repetition and movement should give the identity a lot of range across touchpoints.
Do you ever try breaking the site you're interacting with?
I'm always thinking "what will people try to do" and then coming up with a solution for it. If I saw a card like this I'd try to pick it up. Then once I discovered it was draggable, I'd try seeing what happens if I throw it outside the browser.
What do you think?
Hot design
It's been 3 years since I started UI Flip and its website was the first one I built in Framer.
It was far from great and an overhaul was way overdue.
I started a new version from scratch earlier this year and it has been on-hold for months, as I wanted to polish it just a little bit more, but this morning I said "f*ck it, just ship it" and hit that "publish" button 🚀
