It's been 3 years since I started UI Flip and its website was the first one I built in Framer. It...It's been 3 years since I started UI Flip and its website was the first one I built in Framer. It...
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It's been 3 years since I started UI Flip and its website was the first one I built in Framer.
It was far from great and an overhaul was way overdue.
I started a new version from scratch earlier this year and it has been on-hold for months, as I wanted to polish it just a little bit more, but this morning I said "f*ck it, just ship it" and hit that "publish" button 🚀
"You shipped without a designer, now you're losing growth" is a sharp hook for your own audience. The months on hold for polish probably mattered less than you think, most visitors won't catch what you were still tweaking.
The before-and-after makes the polish jump really clear, especially the tighter type hierarchy and the way the case-study sections breathe. The motion walkthrough is a nice touch for showing the system in use.
3 years of UI Flip evolution! The overhaul looks incredibly sleek, Ivo—that dark aesthetic paired with the Soda.io showcase card is pure perfection. Loving the Framer + Claude workflow combo! 🚀
Another Asol Design project was hand-picked by the Contra team.
Feature #7.
And this time it’s our AI Voice Notes App, another mobile product concept built around the same principle I keep pushing:
Great mobile design isn’t just about making screens look beautiful.
It’s about combining product thinking, user behavior, growth logic, and strong visual execution into one clear experience.
7 features later, I think the pattern is becoming pretty obvious. 👀
Thank you, Contra team, for noticing the work again.
More mobile product experiments, growth thinking, and probably a few more Contra features are coming. 👀
Next stop: #8?
Propane is an experience-led platform firm that helps organizations sell and scale complex offerings. We operate between traditional agencies and large
consultancies: strategic, but accountable to what actually gets built.
The brand identity for Propane is built as a disciplined, scalable system that
reflects its role as an experience-led platform firm operating between agencies and consultancies. Positioned at the intersection of human-centered thinking and industrial-grade complexity, the identity resolves this tension with calm confidence—balancing precision, systems logic, and usability without leaning into coldness or superficial warmth.
View full project and more structured context on the link above or my profile.