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The Story Behind the FUNK Premium Denim Logo
Back in 2015, I entered a DesignCrowd contest to create a logo for FUNK Premium Denim Co.
I wanted to create something that felt bold, fashion-forward and recognizable — not just another typography-based clothing logo.
The idea was to build the identity around an FF monogram, with the two F's facing opposite directions. That gave the brand a distinctive symbol that could work on its own, while the wordmark completed the identity.
On June 22, 2015, the design was selected as the winning entry, earning me a $1,400 prize.
What I particularly liked about this concept was its simplicity. The mark was strong enough to stand alone, while still connecting naturally with the FUNK wordmark and the fashion industry.
And there's one thing I want to clarify about this logo:
* If you see this logo today and think, “I've seen this logo somewhere on Google or on a stock website,” — that's not how this logo came about.
We created this mark in 2015 as the winning design for the brand. The company later registered the FF FUNK PREMIUM DENIM CO mark as a trademark.
Today, you can find thousands of similar-looking logos and symbols on stock websites. But that doesn't mean they were the source of this particular design.
This is one of the logos I created first, as a commissioned brand identity, and it became the identity of a real company.
That's one of the things I love about logo design.
A simple mark can travel much further than the designer ever expects — from a contest entry, to a real brand, to something officially registered and used in the market.
$1,400 DesignCrowd Winner.
June 22, 2015.
FUNK Premium Denim Co.
Another logo. Another story.
Looking to elevate your brand’s visual identity with a high impact logo? Send me a direct message or drop a comment below. Let’s collaborate and turn your vision into a strategic design that wins.
📩 Email: ibtihaj2011@hotmail.com
📲 WhatsApp: +92 313 3322439
#BrandIdentity #LogoDesign #DesignCrowd #VisualIdentity #GraphicDesign #Branding #DesignCaseStudy #CreativeProcess
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