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A product-focused promotional design for Nexttry’s premium green cardamom. I created a clean and informative layout featuring the product, size-wise pricing, key product details, brand identity, and contact information, balancing visual appeal with easy-to-read information for customers.
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The challenge was making that complexity feel simple and approachable. We built a visual identity around clarity, accessibility, and a more human way of introducing AI to everyday users.
The system combines a vivid visual language, accessible iconography, and Sova, a friendly owl mascot that became part of the brand's personality.
What we did
→ Brand Identity
→ Art Direction
→ Visual System
→ UX / UI
→ Iconography
→ Mascot Design
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A year ago, I moved from our i18n team at Canva, where I led and supported template campaigns built around cultural insights, local context, and the nuances of how people celebrate, communicate, and create across different locales.
Now, on Growth, my design team's starting point looks different. We work mainly from SEO data, search behavior, and signals around what people are actively looking for 👀
Different insight. Different source. Same creative process: find the signal, ground it in real-world research, understand the person behind it, and turn that understanding into something useful, relevant, and worth creating.
It’s honestly been interesting to see how changing the input can change the output, while the fundamentals of good design stay surprisingly the same.
Here’s a look at what my team has been making so far this year! ✨
________________________
Disclaimer: Performance metrics shown are illustrative and for presentation purposes only
Two skincare brands. Two completely different design directions.
Which one would make you stop scrolling? 👀
A - Editorial E-commerce
Bold typography, immersive product imagery, unconventional layout, and a fashion-forward visual language designed to make the brand feel premium and distinctive.
B - Minimal Skincare
Clean hierarchy, generous whitespace, strong messaging, and conversion-focused sections designed around trust, clarity, and action.
I’d love to know which direction you’d choose for a modern beauty brand.
👇 Vote below
A - Bold Editorial Commerce
B - Clean Conversion-Led UX
#WebDesign #UIUXDesign #UXDesign #UIDesign #LandingPageDesign #EcommerceDesign #EcommerceUX #BeautyWebsite #SkincareDesign #ConversionDesign #Figma #ProductDesign #DigitalExperience #WebsiteDesign
26 voted
60%
17 voted
40%
43 votes
Closed
Bold option is really strong and better to me because the title is clear, clear image and direction for the user’s eye. But the other option seems very busy and my eyes can’t handle it