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A year ago, I moved from our i18n team at Canva, where I led and supported template campaigns built around cultural insights, local context, and the nuances of how people celebrate, communicate, and create across different locales.
Now, on Growth, my design team's starting point looks different. We work mainly from SEO data, search behavior, and signals around what people are actively looking for 👀
Different insight. Different source. Same creative process: find the signal, ground it in real-world research, understand the person behind it, and turn that understanding into something useful, relevant, and worth creating.
It’s honestly been interesting to see how changing the input can change the output, while the fundamentals of good design stay surprisingly the same.
Here’s a look at what my team has been making so far this year! ✨
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Disclaimer: Performance metrics shown are illustrative and for presentation purposes only
Amazing work👏🔥🔥
Thank youuu!
Really like the point about the input changing but the fundamentals staying the same. Good design still starts with understanding the person behind the data.
Only a small team of 5 designers! 😊
Interesting how the source of the idea changes, but the design process stays similar. Good insight.
Awesome journey!🙌
This is such a fresh and innovative take. So inspiring! 😍
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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i built this portfolio template in framer a few months ago, and it’s been exciting to see how much traction it’s been gaining lately!
it’s now #81 overall and #25 in the designer category on the framer marketplace, bringing in more views, reach, and commissions along the way.
sharing the case study here if you want to take a closer look at the project and see how it came together! 🙌
Huge congrats Max! #81 overall and #25 in designer category on Framer marketplace is no small feat 🚀 Framer templates that actually get traction + commissions is the dream. Well deserved!
A landing page should continue the conversation started by the ad.
For Corpus, a Pilates and physiotherapy studio, I designed campaign-specific entry points. Pilates, physiotherapy and RPG each needed a relevant starting point, while sharing one visual system.
The page keeps the brand’s warm, editorial character through typography, photography and movement. Clear service information and WhatsApp calls to action give that visual experience a practical next step.
My role covered art direction, responsive web design, interaction and AI-assisted front-end development.
This clip shows the general version. The responsive layouts follow the same visual language across desktop and mobile.
When designing campaign landing pages, do you start with one master page or with the individual ad journeys?
The WhatsApp handoff could preserve the service context too. A prefilled message naming Pilates, physiotherapy or RPG would help the studio understand why someone arrived, without making them explain the ad they clicked. I’d measure that click separately from a confirmed booking.
I almost quit Pentaclay in the first few months.
Nov 2023 I launched a design subscription. Around $2,500 a month, unlimited requests. Nobody signed up. Not one person.
So I cut the price. A 2 week trial for about $500 to $1,100. People finally said yes. 3 clients by the end of 2023, one of them took the trial 2-3 times in a row.
And it got worse. Less money, way more work. Every message was "one more small change". I worked all day and still wasn't making enough. By December I was burned out.
So I tried something different. I made one Framer template. Took me almost 2 months to build.
First month it made $134. Small money, but no calls, no revisions, and it sold while I slept.
If you run a startup, what was the moment you almost quit?
That $134 month is such a good turning point, small money but it proved something could work without you being on call. Did the template buyers end up becoming a way into bigger client work too?
