A year ago, I moved from our i18n team at Canva, where I led and supported template campaigns bui...

A year ago, I moved from our i18n team at Canva, where I led and supported template campaigns bui...A year ago, I moved from our i18n team at Canva, where I led and supported template campaigns bui...

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Bella Brillantes

pro

• Aug 27

A year ago, I moved from our i18n team at Canva, where I led and supported template campaigns built around cultural insights, local context, and the nuances of how people celebrate, communicate, and create across different locales.

Now, on Growth, my design team's starting point looks different. We work mainly from SEO data, search behavior, and signals around what people are actively looking for 👀

Different insight. Different source. Same creative process: find the signal, ground it in real-world research, understand the person behind it, and turn that understanding into something useful, relevant, and worth creating.

It’s honestly been interesting to see how changing the input can change the output, while the fundamentals of good design stay surprisingly the same.

Here’s a look at what my team has been making so far this year! ✨ ________________________ Disclaimer: Performance metrics shown are illustrative and for presentation purposes only

Content Strategy Templates Design Canva

Picto Design Studio

pro

• Aug 28

Amazing work👏🔥🔥

Bella Brillantes

pro

• Aug 28

Thank youuu!

Kabir Ahmed

pro

• Aug 28

Really like the point about the input changing but the fundamentals staying the same. Good design still starts with understanding the person behind the data.

TRUEFRAME

max

• Aug 28

one year on the growth team already bella. how big is your design team now?

Bella Brillantes

pro

• Aug 28

Only a small team of 5 designers! 😊

Sheraz Ahmed

pro

• Aug 28

Interesting how the source of the idea changes, but the design process stays similar. Good insight.

Elux Space

pro

• Aug 28

Awesome journey!🙌

Nazmul Islam

• Aug 28

This is such a fresh and innovative take. So inspiring! 😍

Oluwatoyin Atanda

pro

• Sep 11

I created a 30-sec AI-powered UGC ad for MELTY, a fictional ice cream brand.

This one was a bit of a challenge because getting AI-generated UGC to feel natural, from the creator’s expressions and eating motion to the product and ice cream texture takes a lot of prompting and refining.

I worked on everything from the concept and product visuals to the creator, scenes, and final video, with the goal of making it feel like a real UGC ad rather than something obviously AI-generated.

Still learning and pushing what AI can do with product advertising. What do you think?

Want an AI-powered UGC ad for your brand or product? Send me a DM.

#AIUGC #UGCAd #AIAdvertising #AICreative #AIVideo #ProductAdvertising #UGCCreator #AIContent #FoodAdvertising #CreativeAI

Graphic Design Canva ChatGPT Google Flow UGC Creation ugccreator aivideocreation AI Content Creation

Yana Kuptsova

• Sep 14

cool

Muhammad Asad

pro

• Sep 11

I explored two different approaches for the same dashboard, keeping the project, navigation, sidebar, and overall visual system consistent.

The only thing I changed was the content strategy: one version is designed around Clarity, helping users quickly understand what is happening, while the other is designed around Business Goals, focusing on outcomes, priorities, and what the business needs to achieve.

Now I’m curious which direction feels more effective for a real product.

Which design suits the best?

1 voted

100%