The KFC product detail page had a problem that's pretty common in high-traffic ordering flows. ItThe KFC product detail page had a problem that's pretty common in high-traffic ordering flows. It
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Patrick's avatar
Patrick Lopes
• Apr 15
The KFC product detail page had a problem that's pretty common in high-traffic ordering flows.
It worked fine most of the time. But at the moment customers needed to make a decision like customizing a meal, confirming selections, adding to the cart, it introduced just enough confusion to slow things down or cause drop-off.
Three specific issues: the mobile layout buried key content below an oversized image, customization options were duplicated in a way that felt broken, and there was no clear view of selections before checkout.
The work focused on those three things only. No full redesign, no new features.
Result: 88% task success across platforms, 20% faster completion, and 90% of participants reported higher satisfaction.
Full breakdown on my portfolio: https://www.patlopes.com/case/kfc-pdp-redesign
FigmaMiroMobile Design
Rasel Alam's avatar
Rasel Alam Jubayed
pro
• Apr 16
Good job
Akinkunmi's avatar
Akinkunmi Ayo
• Apr 15
Looks good
UI's avatar
UI Mostofa⭐
• Apr 16
Clean and modern! 🔥
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