The KFC product detail page had a problem that's pretty common in high-traffic ordering flows. ItThe KFC product detail page had a problem that's pretty common in high-traffic ordering flows. It
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Patrick's avatar
Patrick Lopes
• Apr 15
The KFC product detail page had a problem that's pretty common in high-traffic ordering flows.
It worked fine most of the time. But at the moment customers needed to make a decision like customizing a meal, confirming selections, adding to the cart, it introduced just enough confusion to slow things down or cause drop-off.
Three specific issues: the mobile layout buried key content below an oversized image, customization options were duplicated in a way that felt broken, and there was no clear view of selections before checkout.
The work focused on those three things only. No full redesign, no new features.
Result: 88% task success across platforms, 20% faster completion, and 90% of participants reported higher satisfaction.
Full breakdown on my portfolio: https://www.patlopes.com/case/kfc-pdp-redesign
FigmaMiroMobile Design
Rasel Alam's avatar
Rasel Alam Jubayed
• Apr 16
Good job
Priyanka's avatar
Priyanka Ganguly
• Apr 20
good work
Back to feed
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started