Letter — Visual Identity for a Multinational Company
For Letter, I built the mark around two interlocking loop forms — a subtle nod to connection and precision, the kind of detail that makes a logo feel deliberate at a glance.
I developed the full system from there: wordmark, icon mark, a bold orange-and-black palette, and mockups across ID badges, business cards, lanyards, and even a smartwatch — showing the brand holding its identity everywhere it lands.
Transforming Blueprints into Reality with Vision and Precision.
For this project, the Contra community chose these colors and the concept featured in this post: https://on.contra.com/ppTKmT
Now we’re moving forward. In one of the two animations, we’re thinking of showing the frames more clearly and adding a methane gas effect, but the client disagreed with us, so we decided to let the Contra community decide.