Monica Sauro
Visual Designer | Branding · Web · Motion · Social Content
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Aperigrè is a community-driven event born in Magrè, a small town in northern Italy, four days of music, drinks and people, created by young locals for young locals. More than a festival, it's a summer ritual where the aperitivo culture meets live music, and where the crowd itself is the main act.
The project involved the development of a complete brand identity from scratch: logo design, payoff, colour palette, typography system, and a full set of communication and merchandise materials including event poster, social media content, wristband and tote bag.
The visual direction draws from editorial and underground music aesthetics: a bold condensed logotype, a ticket-inspired layout system, and a restrained palette of cream and deep red. The result is a flexible identity that feels local and handmade without losing impact
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EROI is a real estate tokenization platform making property investment accessible through blockchain technology.
The project focused on defining a comprehensive set of social media design guidelines, covering grid layout, color usage, typography hierarchy, image treatment, and tone of voice, to ensure consistency across posts, stories, and reels. The system was built to scale, giving the EROI team a clear framework to produce content autonomously while maintaining a strong and recognizable identity across every touchpoint.
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For RiminiWellness 2026, the visual identity evolves the 2025 gradient into a narrative device celebrating multiplicity, movement, and community. Dynamic geometric forms, motion trails, and layered compositions reflect the event's energy as an ever-changing open-air gym.
DISCLAIMER: This design project was created by me during my employment with Italian Exhibition Group. All rights to these projects, including intellectual property and usage rights, belong solely to Italian Exhibition Group.
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A short animation to show what M::Studio is about | Branding - Web Design - Motion - Social media content
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