Aperigrè is a community-driven event

Aperigrè is a community-driven event born in Magrè, a small town in northern Italy, four days of music, drinks and people, created by young locals for young locals. More than a festival, it's a summer ritual where the aperitivo culture meets live music, and where the crowd itself is the main act. The project involved the development of a complete brand identity from scratch: logo design, payoff, colour palette, typography system, and a full set of communication and merchandise materials including event poster, social media content, wristband and tote bag.

The visual direction draws from editorial and underground music aesthetics: a bold condensed logotype, a ticket-inspired layout system, and a restrained palette of cream and deep red. The result is a flexible identity that feels local and handmade without losing impact