The wordmark is the name, set in full caps. No symbol, no monogram. A practice that arrives by referral doesn't need a device to announce itself — the name is already known before the mark is seen, so the mark's job is to confirm, not to introduce. Full caps is where the letterforms turn architectural — squared proportions, compact capitals, a steady cadence that reads as precise rather than decorative. The macron on SATŌ is set, not dropped — the accent is part of the name, and a practice built on detail doesn't lose one at the first small reproduction.