Neris: A River-Inspired Running Brand Identity ConceptNeris: A River-Inspired Running Brand Identity Concept
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Meet Neris 🌊 a concept running brand named after the river that flows through Vilnius. The monogram is one continuous line that bends like water. No sharp turns, just like a good long run (in theory).
Neris is self-initiated concept. I gave myself a challenge: one concept a day, Neris goes first, so lace up.
Artur's avatar
The one-line monogram flowing like the river is a lovely idea. I'm curious how it behaves when it shrinks to favicon or shoe-tag size, since a single continuous stroke can thicken and lose its bends at small scale.
Emilija's avatar
Thanks for the thoughtful feedback! As the design scales down, the monogram can simplify to just the letter N, which is distinctive and memorable enough to stand on its own.
Artur's avatar
A standalone N for the smallest sizes makes sense, and it leaves the full flowing line free for places with room to breathe, like packaging or a big wall graphic. Does the N keep a hint of the river's curve, or is it a clean break?
Niks's avatar
How you made this animation?
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